One of the most significant things I feel of the whole event is the brilliance of how and when this episode was aired on TV. Thursday evening surely after most of America had already awaken from their turkey induced triptophan naps and so many folks would have turned on the TV and have stumbled onto this episode even if they didn't know about it....the night before Black Friday which is one of the biggest shopping days of the holiday season. It would have been on the minds of many as they hit the stores today. I'd be really curious to find out how well Coty's "Shania by Stetson" did during the day after Thanksgiving sale. We'll probably never know but once again I think it was not a coincidence that the marketing genius that the savy couple we know as "Mutt-n-Woody" was behind part of that brainchild.

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UP, UP UP can only go UP from here !!!