It's a tactic used to boost sales. Madonna and Rihanna all did it recently. Since each ticket sold gets you the album, it counts for one unit during release week sales.

BUT NOW... Demi Lovato has announced she is also releasing a new album on September 29.

Chase Rice (Country)
Miley Cyrus (Pop, All Genre)
Demi Lovato (Pop, All Genre)
Shania (Country, All Genre)

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Cody