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View Full Version : More on the Revlon Issue- Thanks Tides24!


FV
11-30-2000, 05:50 PM
Big shake-up at Revlon. Hard to know what this will mean for
Shania. They might let her go as well, especially since she'll be inactive
for the near future. This is an interview with Cindy Crawford in Jeannie
Williams column in USA Today. It will only be up for 24 hrs, so I'm not
enclosing the URL. Fans might be interested.

Tides24

Cindy Crawford faces the future

By Jeannie Williams, USA TODAY

Cindy Crawford became a savvy businesswoman in her
11 years as the face selling millions in Revlon products.
One thing she and her famous mole learned is that a bad
breakup profits nobody.

Revlon, facing financial woes, has a new president.
Crawford's contract, which is up in February, won't be
renewed, it has come out somewhat awkwardly in the
press, with little said till now by the woman who was
once the highest-paid model on the planet.

Talking this week, she seems of two minds about the end of
this long,
lipsticky run. "It's frustrating. I agree the advertising
needs to be updated — I've been saying that for a long time.
(But) I feel the baby was thrown out with the bath water," she said of ideas
she had that Revlon apparently
rejected.

"I don't have to be shot with red lipstick on white
background. It would
have been easy for Revlon to capitalize on my evolution —
I'm a mom, I'm married now, my image is a businessperson. They might have
used me in a
more modern way," as other firms have. New prez Jeffrey Nugent let word out
that Crawford's reign was over and "the new Revlon" would begin. "People put
spin on it," she says of reports the company wants a younger image.

"They (Revlon) don't want the story out there that they're
firing me because I'm too old. That will alienate a lot of customers." She's
34, about the age of Revlon users.

But she adds of the Cindy Decade: "It was great. Ron
Perelman (now
Revlon chairman) gave me what I always dreamed of — that's
why you get into modeling, to get that cosmetics contract." And she
appreciates the
charity work in which the company involved her: "I plan to continue with the
breast cancer stuff."

Nugent, who praised her as "a treasured colleague," called
her as recently as Monday, and, she says, "I don't think either side wants
to end on bad
terms."

She and Revlon began talks in the summer.

"I kind of knew what I needed to stay, financially. I've
been with them long enough that I feel either I'm doing a good job and you
reward me for this,
which is a raise, or I'm not, and you let me go."

She's also at a point where "I want to be more involved and
(have it be)
more my product." She's talking to other companies about
her own
skin-care line. There was discussion of Revlon's doing it,
but the firm, she says, decided it would confuse buyers. She doesn't rule out
a future Revlon
deal.




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Cheers,
FV

Wing
12-01-2000, 01:17 AM
OK, Cindy is leaving. Melanie? has some drug problem?

It will be big mistake if they let Shania go.
Shania is in the same age group as Cindy but she look so much younger.

With Shania Revlon can promote their product to a wider age group. May be it is another "crossover" success for Shania.

I mean age group - not modelling.




[This message has been edited by Wing (edited 12-01-2000).]

DOC BILL
12-01-2000, 06:29 AM
Wing
I don't think Revlon has even come close to maximizin' Shania's potential in their ads. I'd love to see them let her actually say something on the commercials, maybe show some clips of her with her Tim(the dog), or her horses, and if Revlon had any sense they'd buy the Bag Balm company and have Shania rub some of that stuff around. I guess they could scrub everyone includin' Shania, but I don't think they will. I guess alot depends on how much Shania is willin' to do for them. Maybe all they wanted was the MIFLAW clips anyway. We'll see! DOC